It occurred to me while answering a patient’s question. It was a moment of truth, almost an epiphany……….
Patients are afraid of ‘FACELIFT’. Many of my new patients would interrupt me during our first consultation and say, ‘Oh I don’t want a full facelift’. It took me a while to understand that patients are afraid of a facelift. The question was why? My curiosity led me to asking my patients, ‘Why are you afraid of a facelift?’